borealis Ai
women's day campaign

Card and logo designed for IWD 2023 incorporating the mimosa flower into the design. Mimosa flowers represent International Women's Day, they were chosen by feminists in Italy as a symbol of strength. The flower was picked in 1946, after the end of World War II to mark the first International Women's Day.  The cards were printed and mailed to female employees of Borealis AI. 

Illustrated cards and social media graphics created for Borealis AI
to celebrate international women's day 2023. 

The social campaign also included group images from both the office and a virtual meeting held in honour of IWD 2023. This campaign was the most highly engaged with campaign of that quarter. 

Furthering the design created for the card a social campaign was created using the imagery and theme from the card. Post featured women at Borealis and the most recent published paper they were a part of.